Sneakerpedia Powered by Foot Locker

Privacy policy


Effective Date:

At Foot Locker, we are committed to protecting your privacy. With this in mind, we have adopted this Online Privacy Policy (the “Policy”) for our Sneakerpedia website (“Sneakerpedia” or “Site”). Please review our Terms of Use for further information regarding the use of this Site. By submitting your information on the Site, you agree and understand that we may store, process, and use data collected from the Site, which is hosted in the United States. Foot Locker, Inc. and its controlled US subsidiaries are participants in the Safe Harbor Framework program developed by the US Department of Commerce. When your information is located in any particular country, it is subject to the laws of that country. By using this Website, you agree to the collection, use and disclosure of your personal information as described in this Statement. If you do not, please do not use the Website.

Information Collection

We, or a third party service provider acting on our behalf (“Service Provider”), may collect personal information from you when you provide it to us, such as when you: (1) register; (2) complete a survey; (3) participate in one of our competitions or promotions; or (4) contact us. The personal information we collect from you may include your name, e-mail address, password, biography, shoe size, location, and music preferences. We may also combine the information you provide to us with information we receive from third parties, such as social networks you link to us (based on your registration and privacy settings) or address update services.


We encourage you to register and create an account at Sneakerpedia, however it is not required. You may register either by creating your own Sneakerpedia user name and password or by using your Facebook login. If you create your own Sneakerpedia user name and password, we require you to provide us with your display name, email address, and password to access the Site. You can also customize your Sneakerpedia profile by providing your biography, shoe size, location and music preferences.

If you register using your Facebook login, we require you to provide us with your display name. You can also customize your Sneakerpedia profile by providing us with your email address, biography, shoe size, location, and music preferences. Facebook may also provide us with other information such as your name, profile picture, gender, networks, user ID, and other information that you have shared with everyone on Facebook, depending on your Facebook privacy settings. Sneakerpedia may use the information that you provide or agree to share with Sneakerpedia as identified below.

You acknowledge and agree that you are responsible for maintaining the confidentiality of your registration information and password. You are responsible for all use of the Site accessed through it.

Use of Information

We use the personal information we collect from you for the following purposes:

  1. To answer any of your questions or to otherwise contact you when necessary;
  2. To help us learn more about our Site visitors and customers and to improve their experience and our Site;
  3. To address problems with the Site, our business or our products and services and to protect the security of the Website and our business;
  4. With your permission, to contact you about upcoming Sneakerpedia newsletters, competitions, promotions, contests, website updates and developments;
  5. With your permission, send you notifications in case of updates by others to the sneaker pages which you originally created

Disclosure of Information

We may disclose your personal information as follows:

  1. To our Service Providers, and other parties who assist us in operating our Site or conducting Foot Locker business, so long as those outside parties agree to keep the information confidential.
  2. To comply with the law, to respond to governmental inquiries or requests, to enforce our Site policies, or to protect our or others' rights, property, or safety.
  3. Otherwise, with your consent.

Any personal information or content that you voluntarily upload or submit for public posting to the Site becomes available to the public at large and can be collected and used by others. It is in violation of the Site's Terms of Use for you to post any content that requests personally identifiable information.

As with any business, it is possible that as our business develops, we might sell or buy other sites or assets. In such transactions, information about registered site users often is among the transferred assets. Accordingly, in the unlikely event that our company or substantially all of our assets are acquired by a third party, such information may be one of the transferred assets.

We may share non-personally identifiable information about Site users with third parties including third party advertising partners and their service providers in order to deliver advertising to you that is tailored to your interests.

Children’s Privacy

We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of thirteen. You must be 13 years of age or older to submit personal information to us, including to register or participate in one of our online competitions or promotions.

Updating of Information

In order to change or modify personal information previously provided by you, please choose update your information stored in your profile.

Changes to our Privacy Policy

We may amend this Policy at any time. If we make any material changes in the way we collect, use, and/or share your personal information, we will notify you by sending you an e-mail at the last e-mail address that you provided us, and/or by prominently posting notice of the changes on the Site covered by this Policy. Any material changes to this Policy will be effective upon the earlier of thirty (30) calendar days following our transmittal of an e-mail notice to you or thirty (30) calendar days following our posting of the notice of changes on the Site covered by the Policy.

Please note that, at all times, you are responsible for updating your personal information to provide us your current e-mail address. In the event that the last e-mail address that you have provided us is not valid, or for any other reason is not capable of delivering to you the notice described above, our transmittal of the e-mail containing such notice will nevertheless constitute effective notice of the changes described in the notice.

In any event, changes to this Policy may affect our use of personal information that you provided us prior to our notification to you of the changes. If you do not accept these changes in our use of your information, you must notify us prior to the effective date of your wish to opt-out.

Cookies and Pixel Tags

Foot Locker may place a feature called a "cookie" on your hard drive. A cookie is a small data file that is sent to your browser from a web server and stored on your computer's hard drive. A cookie may contain certain information, such as a unique user session ID number, which is used to track the page(s) you visited. Cookies also allow us to recognize registered users when they visit, and to provide those customers with information relevant to them.

If you register with us, we use cookies to monitor and maintain information about how you use our Site. If you do not register, we may monitor and maintain information about your use of our Site in order to improve your experience. Our Site logs do generate certain kinds of non-identifying site usage data, such as the number of visits to our Site and pages viewed. This information is used for internal purposes by technical support staff to provide better service to you.

Most Web browsers automatically accept cookies, but you can usually change the configuration of your browser to prevent this from occurring. Even without a cookie, you can still view the Site, but we will not be able to recognize you as a registered user unless you log-in and accept cookies.

With your permission, we may use pixel tags (web beacons) on our Site, in our advertisements on other sites, and in our emails. Pixel tags help us analyze our Site users' behavior and evaluate the effectiveness of our Site and our advertising campaigns. We may work with Service Providers that help us collect and analyze this information. On our Site, we may use pixel tags to collect information about your visit, such as the pages you view, the links you click and other actions you take. In our advertisements on other websites, we may use pixel tags to tell us when you click on the ad and what, if any, action you take on our Site after that (such as registering with our Site or providing comments). In our emails, we may use pixel tags to tell us when you open, click on or take any other action with respect to the message.

Option to Opt-out, Remove or Modify Information

At all times, you have the option of "opting out" of receiving future e-mail marketing updates by updating your marketing preferences in your account settings; sending us an e-mail with "unsubscribe" in the subject line at; or by following the unsubscribe directions in the marketing e-mail. Even if you opt out, you may continue to receive non-marketing e-mail messages from us.

Additionally, you can request us to delete your account from our database or modify your account information at any time.

Security of Information

Foot Locker has certain physical, technical, and administrative security measures in place to protect against the loss, misuse or alteration of the information you provide. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures.


Foot Locker may occasionally conduct contests on our Site in which we ask participants for contact information, such as e-mail address or telephone number. You must be 13 years of age or older to participate. Participation in any contest is not mandatory. If you participate in a contest, we may use this contact information to send you, when necessary, information about the contest or our company. If you participate in a contest, and then prefer not to receive information or be contacted by us, please contact us at the Site or address listed below.

Your California Privacy Rights

If you are a California resident, you may request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please write to us at the address below.

Contacting the Site

Should you have any further questions regarding this Policy, the practices of this Site, or your dealings with this Site, please:

  1. Contact our Customer Service Department at :; or
  2. Write to us at:
    Foot Locker Inc
    112 West 34th Street
    New York, New York 10120

Links to Other Websites

This Site contains links to other sites, which may have privacy policies that differ from our own. We are not responsible for the privacy practices or content of such other websites. Accordingly, we recommend that you review the Privacy Statement posted on any website that you access through this Site. The terms and conditions herein do not apply to any such linked websites. Foot Locker does not endorse any linked websites, or the information, materials, products or services that are contained in or accessible through such linked websites. Foot Locker disclaims all warranties, express or implied, with respect to the information, materials, products and services that are contained in or accessible through linked websites, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose or non-infringement.

You acknowledge and agree that Foot Locker, or its Service Provider, is not responsible for the content, accuracy, legality, decency, copyright compliance, privacy practices, security or any other aspects of any such linked websites, and that the access or use of any such linked websites is solely at your own risk, and you hereby waive any and all claims against Foot Locker with respect to such linked websites.

Safe Harbor Certification

Foot Locker, Inc. and its controlled US subsidiaries are participants in the Safe Harbor Privacy Framework as set forth by the United States Department of Commerce in coordination with the European Commission. The Foot Locker legal entities have certified that they adhere to the Safe Harbor Privacy Principles agreed upon by the US and the EU. If you have any complaints regarding our compliance with the Safe Harbor you should contact us at:

Further information